Phở Khôi Hói, tucked away on Hàng Vải Street in Hanoi’s Old Quarter, is a must-visit for pho lovers seeking authentic, deeply flavorful northern-style beef noodle soup. This unpretentious eatery is beloved by locals for its rich, aromatic broth that’s been simmered for hours, delivering layers of umami with every spoonful.

The star of the show is the phở bò — silky flat rice noodles served with tender slices of rare beef, brisket, or beef flank, topped with chopped scallions and fragrant herbs. What makes Phở Khôi Hói stand out is its balance: the broth is clear yet deeply savory, the beef is perfectly cooked, and the portions are generous without being overwhelming. Diners can also customize their bowls with chili, garlic vinegar, and lime to suit their taste.

Despite its no-frills setting, the restaurant has gained a loyal following for its consistent quality and classic flavor. Early mornings are especially popular here, as locals gather for a comforting bowl of pho to start their day.

If you're exploring Hanoi’s street food scene and want a truly local experience, Phở Khôi Hói offers a taste of tradition served with heart and soul — exactly how pho should be.